The bakery industry is evolving, and so are the needs of manufacturers. From developing new product categories and providing technical support to automation, exports and investment in production facilities, companies face numerous challenges, but also new opportunities for growth.
How does PIP Food Group envision the future of the bakery industry? How open are Serbian bakers to innovation, and what role do product development, technical support and new investments play in their businesses?
Rodoljub Ivković, Director of PIP Food Group, discusses these topics in an interview with Pekar i poslastičar magazine.